教師 黃玉琴
職稱 副教授
專職領域
  • 社會人文
學歷

2009 美國德州農工大學 Texas A&M University 遊憩、公園暨觀光學系 博士

2001 美國猶他大學 University of Utah 公園、遊憩暨觀光管理 輔修資訊管理(MIS) 碩士

1999 美國猶他大學 University of Utah 公園、遊憩暨觀光管理 學士

經歷

國立臺中教育大學 永續觀光暨遊憩管理研究所 副教授

國立臺中教育大學 永續觀光暨遊憩管理研究所 助理教授

2010/05~2012/12 99-101年度苗栗縣泰安鄉 原住民甜柿產業輔導 計劃共同主持人

2010/01~2010/12 杉林溪森林生態渡假 園區自然教育中心 發展計畫協同主持人

2010/03~2010/12 99年解說員教育訓練模組及平台案 計劃共同主持人

2010/03/04~11 99年度玉山票選世界新七大自然奇景 國際宣傳行銷 計畫專案執行人 Campaign Strategy Advisor

2005/01~2009/05 美國德州農工大學 研究助理

2003/08~2004/07 遠東技術學院 餐旅管理系 專任講師

2003/09~2004/07 長榮大學 外語中心 講師

2003/09~2004/01 東方技術學院 觀光科 講師

2002/08~2003/07 致遠管理學院 餐旅管理系 專任講師

2003/02~2003/06 台南縣 衛生局 英文講師

2002/11~2003/02 台南縣麻豆鎮 南瀛 總爺藝文中心 英語講師

2002/06~2002/09 高雄縣仁武鄉 芝麻街兒童 美語教師

1998/07~2001/05 美國猶他大學 計算中心 諮詢顧問

2000/06~2000/08 1999/08~1999/11 Salt Lake Convention & Visitors Bureau 副總經理特別助理

1998/03~1998/06 East Millcreek Community Center, Utah 社區兒童 活動諮詢人員

專長

觀光行銷、消費者行為、旅遊目的地意象、休閒阻礙、危機管理

電話 04-22183690、04-22183555(研究室)
信箱 ychuang.ntcu@gmail.com
傳真 04-22183240
Office Hour
研究成果

期刊論文

Tseng, Y. P., Huang, Y. C., Kyle, G. T., & Yang, M. C. (Accepted, not yet in print). Modeling the Impacts of Cetacean-Focused Tourism in Taiwan: Observations from Cetacean Watching Boats (2002-2005). Environmental Management. (SCI 期刊, Impact Factor= 1.097). (Corresponding Author).

Huang, Y.C., Tseng, Y.P. & Petrick, J. (2007). Crisis Management Planning to Restore Tourism after Disasters: A Case Study from Taiwan. Journal of Travel and Tourism Marketing Special Issue Vol.21, Issue 3, 2007: Tourism Crisis and Marketing Recovery Strategies (ABI/INFORM).

黃玉琴、許國崢、林惠鈴。2005。「體驗行銷與顧客價值、顧客忠誠度之相關聯 性研究-以薰衣草森林餐廳為例」。遠東學報第二十二卷第二期, pp.155-168

研討會論文

黃玉琴、王新靈、曾永平、吳忠宏 (2011),從觀光行銷之角度探究衝動性購買 與人際互動間之關係。2011年海峽兩岸觀光旅遊研討會;國立高雄餐旅大學,7月22-23,2010。

王新靈、黃玉琴 (2011),台北國際旅展中消費者購買旅遊商品的衝動性購買行為與知覺風險之關係。2011觀光餐旅休閒永續發展與創新教育國際學術研討會;德霖科技大學,5月6-7,2011。

蔡瑛美、黃玉琴、曾永平、李介祿、吳忠宏 (2010), 溪湖糖廠永續觀光可行 性評估。第12 屆休閒、遊憩、觀光學術研討會;國立台中教育大學,9 月18-19, 2010。

葉凌志、黃玉琴、曾永平、劉吉川 (2010),紐奧良-劫後復生的旅遊目的地意象。 第12 屆休閒、遊憩、觀光學術研討會;國立台中教育大學,9 月18-19,2010。

楊德宣&黃玉琴 (2010),宗教觀光客旅遊動機與其滿意度之研究:以林口竹林山寺為例。第12 屆休閒、遊憩、觀光學術研討會;國立台中教育大學,9 月18-19, 2010。

曾永平、黃玉琴、楊明青(2010),Urgent Need for Applying Precautionary Principle on Whale Watching in Taiwan,2010 海峽兩岸旅遊觀光研討會;廈門,中國;2010 年7 月。

Wang, C.H., Huang, Y.C., Wu, H. C. & Lin, T.W. (2010). Influence of Organizational Justice on Job Satisfaction and Turnover Intention for Frontline Employees of Hospitality: Moderating Effects of Growth Need Strength. Proceedings of The 2010 Asia Tourism Forum, Hualien, Taiwan, May 7-9 2010.

Tseng, Y.P., Huang, Y.C. & Kyle, G. (2010). The Construction of a Constraints-Coping model within a Recreational Boating Context. Proceedings of The 5th International Conference on Monitoring and Management of Visitor Flows in Recreational and Protected Areas. Wageningen, The Netherlands. May 30-June 3, 2010.

Huang, Y.C., Wang, C.H., Tseng, Y.P. & Petrick, J. (2010). Are People Ready to Travel to New Orleans after Hurricane Katrina?. Proceedings of The 16th International Symposium on Society and Resource Management (ISSRM), Corpus Christi, Texas, USA, June 6-10 2010.

Huang, Y.C., Tseng, Y.P. & Petrick, J. (2009). Application of Leisure Constraint in a Tourism Context. Proceedings of The 11th Outdoor Recreation Association of R.O.C., Nantou, Taiwan, September 2009.

Tseng, Y.P., Huang, Y.C. & Kyle, G. (2009). Developing and Testing a Leisure Constraints-Based Coping Model: An Investigation of Active Recreational Boater. Proceedings of The 11th Outdoor Recreation Association of R.O.C., Nantou, Taiwan, September 2009.

Tseng, Y. P. & Huang, Y. C. (2008) Modeling the Impacts of Dolphin-Based Tourism in Taiwan: Observations from Whale Watching Boats (1998-2005), Proceedings of The 14th International Symposium on Society and Resource Management (ISSRM), Burlington, Vermont, June 2008.

Huang, Y.C. & Petrick, J.(2007). Differences in Travel Behaviors between Baby Boomers, Generation X’ers and Generation Y’ers. Proceedings of 2007 International Society of Travel and Tourism Educators Annual Conference. Charleston, SC. Oct. 2007.

Huang, Y.C., Choo, H. & Petrick, J. (2007). A Comparison of the Cognitive Destination Image of Resident and Non-Resident Tourists Based on Importance-Performance Approach. Proceedings of 2007 International Society of Travel and Tourism Educators Annual Conference. Charleston, SC. Oct. 2007.

Huang, Y.C., Cheng, C., Petrick, J. & O’Leary, J.(2006). Differences in information search from a national cultural perspective. Proceedings of 2006 Silver Anniversary International Society of Travel and Tourism Conference. Las Vegas, NV. Oct. 2006.

Huang, Y.C., Tseng, Y.P. & Petrick, J. (2006). An Integrated Framework for Understanding the Crisis Management in Tourism Disaster. Proceedings of Disaster Recovery & Redevelopment -Interdisciplinary Student Research Symposium, Texas A&M University, College Station, TX. Oct. 2006.

黃玉琴、許國崢、林惠鈴。2005。「體驗行銷與顧客價值、顧客忠誠度之相關聯 性研究-以薰衣草森林餐廳為例」。遠東學報第二十二卷第二期, pp.155-168。

許國崢、黃玉琴、鄭宇沛。2005。「商店印象與消費者特性、購買行為之相關 聯性研究-以台南轉角咖啡餐廳為例-」(Research on the Store Image, Consumer Buying Behaviors and Consumer Character-A Case Study Of Corner Cafe’Restaurant),台灣行銷研討會(Marketing 2005),台北大學(National Taipei University)。

專書

Huang, Y.C. & Petrick, J. (2009). How Generation Y Behaves Differently in Travel Behaviors: A Comparison with Baby Boomers and Generation X. In “Tourism and Generation Y”. Edited by P. Benckendorff. London: CABI

Huang, Y.C., Tseng, Y.P. & Petrick, J. (2007). Crisis Management Planning to Restore Tourism after Disasters: A Case Study from Taiwan. In "Safety and Security in Tourism: Recovery Marketing after Crises". Edited by Kaye Chon. The Haworth Press.

技術報告

黃玉琴 (2010)。解說服務品質之提升。金門國家公園管理處解說員教育訓練教材。吳忠宏、陳維立、林慧年、王志宏、黃玉琴編著。金門國家公園管理處出版。P.99-121。

Petrick, J.F., Huang, Y.C. & Choo, H. (2009). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2009, Second Quarter. Report for Texas Economic Development, Market Texas Tourism (March 20, 2009).

Petrick, J.F., Huang, Y.C. & Choo, H. (2008). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2009, First Quarter. Report for Texas Economic Development, Market Texas Tourism (December 10, 2008).

Petrick, J.F., Huang, Y.C. & Choo, H. (2008). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2007-08, Annual Report for Texas Economic Development, Market Texas Tourism (October 26, 2008).

Petrick, J.F., Huang, Y.C. & Choo, H. Texas Travel Advertising and Literature Fulfillment: Fiscal year 2008, Fourth Quarter. Report for Texas Economic Development, Market Texas Tourism (September 20, 2008)

Petrick, J.F., Huang, Y.C. & Choo, H. (2008). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2008, Third Quarter. Report for Texas Economic Development, Market Texas Tourism (June 20, 2008).

Petrick, J.F., Huang, Y.C. & Choo, H. (2008). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2008, Second Quarter. Report for Texas Economic Development, Market Texas Tourism (March 20, 2008).

Petrick, J.F., Huang, Y.C. & Choo, H. (2008). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2007, Annual Report for Texas Economic Development, Market Texas Tourism (January 26, 2008).

Petrick, J.F., Huang, Y.C. & Choo, H. (2007). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2008, First Quarter. Report for Texas Economic Development, Market Texas Tourism (December 20, 2007).

Petrick, J.F., Huang, Y.C. & Choo, H. (2007). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2007, Fourth Quarter. Report for Texas Economic Development, Market Texas Tourism (September 20, 2007).

Petrick, J.F. & Huang, Y.C. (2007). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2006, Annual Report for Texas Economic Development, Market Texas Tourism (September 26, 2007).

Petrick, J.F. & Huang, Y.C. (2007). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2007, Third Quarter. Report for Texas Economic Development, Market Texas Tourism (June 20, 2007).

Petrick, J.F. & Huang, Y.C. (2007). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2007, Second Quarter. Report for Texas Economic Development, Market Texas Tourism (March 20, 2007).

Petrick, J.F. & Huang, Y.C. (2007). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2006, Annual Report for Texas Economic Development, Market Texas Tourism (January 26, 2007)

Petrick, J.F. & Huang, Y.C. (2006). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2007, First Quarter. Report for Texas Economic Development, Market Texas Tourism (December 6, 2006)

Petrick, J.F. & Huang, Y.C. (2006). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2006, Fourth Quarter. Report for Texas Economic Development, Market Texas Tourism (September 26, 2006).

Petrick, J.F., & Huang Y.C. (2006). Website effectiveness evaluation: Visitor and non-visitor analysis (January to June, 2006). Report for the city tourism directors in: Kansas City, MO, Greenville, SC, San Antonio, TX, and Scottsdale, AZ. (August 8, 2006)

Petrick, J.F., & Huang Y.C. (2006). Website effectiveness evaluation: Visitor and non-visitor analysis (January to June, 2006). Report for the state tourism directors in: Arizona, California, Florida, Iowa, Maryland, Missouri, Nevada, South Carolina, Texas, and Washington (July 25, 2006)

Petrick, J.F., & Huang, Y.C. (2006). Website effectiveness evaluation: 2nd Quarter 2006. Report for the city tourism directors in: Kansas City, MO, Greenville, SC, San Antonio, TX, and Scottsdale, AZ. (July 12, 2006).

Petrick, J.F., & Huang, Y.C. (2006). Website effectiveness evaluation: 2nd Quarter 2006. Report for the state tourism directors in: Arizona, California, Florida, Iowa, Maryland, Missouri, Nevada, South Carolina, Texas, and Washington. (July 10, 2006).

Petrick, J.F. & Huang, Y.C. (2006). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2006, Third Quarter. Report for Texas Economic Development, Market Texas Tourism (June 6, 2006)

Petrick, J.F., Sirakaya, E., Park, S. & Huang, Y.C. (2006). Texas Travel Advertising and Literature Fulfillment: Fiscal year 2006, Second Quarter. Report for Texas Economic Development, Market Texas Tourism (March 22, 2006).

Petrick, J.F., & Huang, Y.C. (2006). Website effectiveness evaluation: Year to date report analysis. Report for the city tourism directors in: Kansas City, MO, Greenville, SC, and Scottsdale, AZ. (January 22, 2006).

Petrick, J.F., & Huang, Y.C. (2006). Website effectiveness evaluation: Year to date report analysis. Report for the state tourism directors in: Arizona, California, Iowa, Maryland, Missouri, New Mexico, Nevada, South Carolina, Texas, and Washington. (January 20, 2006)

Petrick, J.F., & Huang Y.C. (2006). Website effectiveness evaluation: Visitor and non-visitor analysis (January to December, 2005). Report for the city tourism directors in: Kansas City, MO, Greenville, SC, and Scottsdale, AZ. (January 18, 2006).

Petrick, J.F., & Huang Y.C. (2006). Website effectiveness evaluation: Visitor and non-visitor analysis (January to December, 2005). Report for the state tourism directors in: Arizona, California, Iowa Maryland, Missouri, New Mexico, Nevada, South Carolina, Texas, and Washington (January 15, 2006)

Petrick, J.F., & Huang, Y.C. (2006). Website effectiveness evaluation: 4th Quarter 2005. Report for the city tourism directors in: Kansas City, MO, Greenville, SC, and Scottsdale, AZ. (January 12, 2006).

Petrick, J.F., & Huang, Y.C. (2006). Website effectiveness evaluation: 4th Quarter 2005. Report for the state tourism directors in: Arizona, California, Florida, Iowa, Maryland, Missouri, New Mexico, Nevada, South Carolina, Texas, and Washington. (January 10, 2006).

Petrick, J.F., & Huang, Y.C. (2005). Website effectiveness evaluation: 3rd Quarter 2005. Report for the city tourism directors in: Kansas City, MO, Greenville, SC, and Scottsdale, AZ. (October 10, 2005).

Petrick, J.F., & Huang, Y.C. (2005). Website effectiveness evaluation: 3rd Quarter 2005. Report for the state tourism directors in: Arizona, California, Connecticut, Delaware, Florida, Georgia, Iowa, Maryland, Missouri, New Mexico, Nevada, Pennsylvania, South Carolina, Texas, and Washington. (October 10, 2005).